Display sign



May l, 1923. 1,453,679

D. |sHB|A f DISPLAY S IGN Filed Dec. 9, 1921 2 Sheets-Sheet 1 l INVENTOR r 7m/fd /s/b/'a Q BY 'ATTORNEYl May 1, 1923. 1,453,679- D. ISHBIA DISPLAY SIGN Filed Dec. 9, 1921 2 Sheets-Sheet 2 INVENTOR l. 'MONEY Patented May l, 1923.

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4V:DAVID rsHBrA, 'or ramseprs, New JERSEY.

l DISPLAY SIGN.

.Application led December 9, y1921. Serial No. 521,178.

`indicate or direct the attention to other matters concerning the commodity advertised.

4The sign is particularly designed for use in connection-with the pump pedestalsusedv at gasoline filling stations, garages Vor other establishments catering to the motoringpublic. .y Y v The device, however7 is not limited to such use, as its character is such that it can readily be adapted to other uses as will be apparent from the following description.y

One object of the invention is to provide an illuminated sign of durable construction which is comparatively inexpensive to manufacture. A further object is to provide a sign of neat vappearance and adapted to 'readily attract the. attention of passing mo- A further object is to provide im-l torists, v provements in the design and details of. construction of devices of this character sothat they will readily withstand destructive v`action of the elements without materially weakening the structure or obliterating the advertising matter carried thereby.: Other objects will be apparent from the following `specification when read in connection with the accompanying drawings in which- Fig. 1 isya: front elevation with parts broken away to reveal the structural details: Fig. 2 isza sectional view on theline 2-.2 of Figl; 1

Fig. 3 is a horizontal sectionon the line 3-3of Fig. 1;

Fig. 4 is a-detail section on the line 4.-4 of-Fig. 1. 1, y

In the drawings 2 represents a pedestal of any suitableconstruction which maybe the upper end of a gasoline pump. To the cap 4 of this pedestal issecured the base 6 of my improved device 4which'is of frustoT conical 'formation and whichv comprises an 'outerfshell 8 having a substantially horizon- ,tal at top plate V10 yand acylindrical portion i12-Which is Seated-0.11'@wreef Phe DAVID IsHBrA, citidormers egal.. within the base c is located e' fresa-. conical reinforcing member 14 which is sol- Ideredor otherwise secured to the'interior of the base 6 near its lower end' as at 16.` y rihe inclination of the reinforcement 14 vis at a different angle' than the outer shellv'8 of said base and. is secured to thetop plate 10y by a soldered joint 18 near the central axis of the said top plate. vLocated labove the top plate injuxtaposition to the soldered .joint 18 i's secured a lateral member 2O which', y

carries at its'outer ends uprights 22 and y,24. These uprights are preferably of rectangular hollow cross-sectiony and are formed with inner flanges 26 and 28. rIhe uprights 22 .and 24 together with the flanges 26 and 28 v and a liange 21 formed on the lateral memy ber 20, constitute a frame to which advertising signs 30 "and 32 are secured by means of suitable screws 34. y

The underside of the lateral member 20 `is braced by tubular' gusset members 36 which vare soldered or otherwise secured to the eX- terior of the base 6. These gusset members firmly and rigidly support the member 20 and parts carriedthereby and Vprevent the saine from 'being dislodged by windpressure or action of the elements. .f

The Vuprights 22 and 24 support a gabled hood 40 withinI` which is located a single lamp adapted toilluminate the'` signs 30 and 32 which advertise lthe commodity to be sold 4and this lamp also illuminates a pair of transparent windows or signs vcarried by cxtenling outward] vA from the gabled hood 40. i The-gabled hood and 44 .which are vsecured by'screws46 and 48 tothe uprights 22 .and 24 respectively. -'l'hesel end gables are flanged over as indicomprises end tQfables42 .Y

`cated at 50and 52 and arefspot-welded or -f votherwise secured to the .inclined roof portions 54 and 56 of the hood. At the ylower end of `each roofportion the hood is formed with substantially vertical overhanging portions 58 and 6 0 which are turned under at 62 and 64 forming abead `to present a neat ,iinishQ Qpening's 66 and 68 are formed in the roof portionsj54' and 56and areenclosed byextensions or dormers 70 and 72 which are provided with respectively otherwise secured tothe roof portions lofthe `hood# Thefdormer's areprovided with wintop .and side flanges 74 and 76 whichare spot-welded or 82, and.' adjacent thereto is secured a thin angle bar 84 forming a guide slot 86 for the transparent sign. A flange S8 is formed at the one end of each dormer forming a neat finish and adapted to cover one end of the :iletafchable transparent sign. Located sub stantially in alignment with the flange 82 and secured to each roof portion 5ft and 56 is an angular bar 90 having a vertical lip 92 and forming a seatI or guide for the lower end of the transparent sign. The end wall 71, Fig. l, of each dormer and 72 is flanged outwardly as at 'T3 and provided with a cut away portion 'T5 so that said signs can be readily grasped by the thumb and foreiinger to permit their removal.

To one of the uprights 22, for example. is secured a bracket 91 which carries a socket 98 in which is an incandescent lamp 94. Current is supplied to the lamp by suitable electrical conductors 96 which extend outwardly through the hollow bracket 90, downwardly through the hollow upright 22 and laterally through the interior ofthe supporting member 2O through an insulating bushing 98 secured to the interior of the supporting` base and projecting into the lateral member 20.

From the above description the utility of the device will be readily appreciated. The signs, 30 and 32 may be of opaque material and have delineated thereon suitable advertising matter descriptive of the commodity to be4 sold. F or example, when this is used in connection with gasoline pumps at filling nstations or garages, the name of the manufacturer or his trade name may be delineated 1n suitable lettering and associated there- -with may be displayed in bold characters the words Gas or Gasoline The transparent signs are intended to signify the price per gallon at which the gasoline is sold. This price usually fluctuates from time to time at dilierent seasons of the year and the detachable transparent signs 78; and 80 can be readily removed and replaced b v others according to fluctuations in the market .price of the fuel.l

ln the inner sides of the yroof portions 54 and 5G are either made of bright material or are painted so as to readily reflect the light from the lamp 94E to the signs 30 and 32; and the light from said lamp willalso shine through or illuminate the transparent signs 78 and 8O as will be understood. It desired the signs 30 and 32 can be separate plates as shown. or a single plate. maybe used having seijiarate signs painted or otherwise depicted (in .the Orresite faces. thereaf- Thesigns may contain the advertising,r matter for the saine product in which case the oil, in wh'ciicase the' 'characters on the wia windows 78 andv 80 will containV the saine secured to said uprights and a single lamp within said; hood adapted to illuminatesaid Sign, the inner surface of said hood serving as a reflector to direct the rays of light to both sides of said sign.

2. A display sign comprising a base having uprights secured thereto, ahood carried by said uprights, a sign beneath said hood both sides of which are adapted to advertise a commodity, derniers secured to said hood and detachable signs slidably enga-ging guides on said dormers adapted to designate the price of the said commodity and a single lamp within said hood for illuminating all of said signs, said lamp being located centrally above the lirst named sign andv arranged "to illuminate both sides thereof.

3. A display sign comprising a frustoconical sheetmetal base having an inner conical reinforcement, a lateral hollow sheet metal secured thereto carrying an upright at each end. reinforcing gusset brackets rigidly securing` said member to said frustoconical base. ribs formed on said member and said uprights, and a sign secured to said ribs adapted to display an advertisement, a hood having slanting surfaces which intersect above said sign, dormers secured to said hood and transparent signs carried by said dormers and a lamp located within said hood and arranged Vto illuminate all of said signs.

4'. lnz a display7 sign, a hood, signs carried by said hood` a single means for illuminating'all of said signsnprights secured to said hood. a lateralv member for supporting said uprights. and a base having al hori- Zonta]v top plate to which said lateral member is secured, said base being of shelllile formation having an outwardly anddownwardly extending side wall and a i'einfmeu ing member within said base and secured at one en d near the bottom ofsa'id base and at the other` end to the underside of said horizontal 'top-plate in juxtaposition y to said lateral member.

5. In adisplay sign, a hood, carried bv Said; hoed. a Sina@ means fer'llnlninatiris all of Said. sighs. unrahis SecuredtoL seid honda a lateral,- niember i917 aannames said uprights, and a base having a horizon tal top plate to whichv said lateral member is secured, said base being of shell-like formation havin an outwardly and downwardly extending side wall and a reinforcing member within said base and secured at one end near thel bottom of said base and at the other end to the underside of said horizontal top-plate in y-juxtapositionto said 1 lateral member and reinforcing gusset mem` bers secured below said lateral member on v opposite sides of said base to rigidly secure the lateral member vto the base. p

6. A display sign comprising a ysheet metal hood having oppositely inclined roof portions, gable ends securedy to Vsaid root` an electric lamp carried by one of said upf n o signed my name.

rights adapted to illuminate all jof vsaid l signs, a hollow metallic base to which said lateral member is secured and an V electrical conductor 'enclos'edlT said base, said lateral j member and one-'of saiduprights for conj i veyino current tosaid lamp. y

7. n illuminated sign comprisinga hollowl frame, the wall thereofl serving as an electric lamp wire conduit, a sign supported vertically in thev Jframe, a roof having in# clined sides, said roof being supported above the sign and upon the aforesaid frame and provided with side openings therein, a lamp carried by the frame and withinthe ,roofy and opposite the aforesaid openings, yand roof and oppoiste the aforesaid [openings therein.`

In` witness lwhereof,` I

detachable auxiliary vsigns supported on the u have hereunto y n DAVID Islet-BIA.` Y 

